Why The Good Feet Store Partners with Jill’s House
Guest blogger Jonathan Cotten is CEO of Easy Step Enterprises, a franchisee of The Good Feet Store.
As a business owner, I am in the business of helping people get back on their feet—literally. I’ve seen how something as small as the right arch support can transform someone’s life, allowing them to move freely, run farther, and live without pain. True support goes beyond providing a product, it’s giving people hope on their journey. What started as my own personal journey as a marathon runner to find relief from foot pain led me to a new purpose—eventually growing my company, Easy Step Enterprises, into a 44-store franchisee of The Good Feet Store. But over the years, I’ve come to believe that true support goes far beyond physical relief. Sometimes, the most powerful thing you can do is help carry the weight that someone else has been holding for too long.
That belief is what led me to Jill’s House.
A Personal Connection
My family knows firsthand the challenges of caring for a kid with complex medical needs. Since 2012, we’ve been on a long health journey with my youngest daughter, Kayla. There have been countless doctor visits, hospital stays, and difficult nights filled with uncertainty. Anyone who has cared for a kid with serious health concerns knows that it doesn’t just affect one person—it affects the entire family.
That’s why, when I first heard about Jill’s House, it resonated with me in a way few things ever have. Here was an organization that truly understood what families like mine go through. Jill’s House isn’t just about caring for kids with disabilities—it’s about caring for the whole family. It provides exhausted parents with the chance to rest and recharge, knowing their kids are in a safe, loving environment, having the time of their lives.
I’ve spent years walking with my daughter through her health journey. I’ve seen the emotional, mental, and physical toll it takes on parents and siblings alike. But what about families who are on this journey for a lifetime? What about parents who will spend decades providing round-the-clock care for their child? They are some of the strongest people I have ever met. But even the strongest need support. They need a community that understands, that steps in, that gives them a moment to breathe.
That’s exactly what Jill’s House provides.
More Than Just Giving—A True Partnership
At Easy Step Enterprises, we don’t believe in just writing checks to causes we care about. We believe in investing in organizations that are well-run, fiscally responsible, and making a real impact in the community. We seek out partnerships with organizations that align with our values—ones that are changing lives in a tangible, measurable way.
Jill’s House has become one of those partners. This mission isn’t just important to me—it’s important to my family. Two of my sons are actively involved in our business, but I’m deeply proud that my entire family together is committed to supporting families who need it most.
Why Jill’s House Needs You
I’ve seen firsthand what happens when people come together to support something bigger than themselves. The impact is life-changing.
Jill’s House is a place where kids with disabilities experience belonging, joy, and adventure, where parents find rest and renewal, and where families are reminded that they are not alone. But none of this happens without people who believe in their mission and choose to give—whether it’s time, resources, or financial support.
If you’ve ever wondered how you can make a real difference in someone’s life, this is it. Jill’s House changes lives—one family at a time.
